Respect and love your competition

We have one competitor that we respect a lot and look up to. It’s called Center for Creative Leadership. It’s an amazing organization built on great principles and improving lives of thousands of people. Their extensive product portfolio is well-branded and their clients seem to be very satisfied with their programs. Even more impressive is that they have managed to become one of the greatest researchers and publishers on the area of leadership and strategy. If you have a chance, read their books: Very enlightening and entertaining stuff!

Why do we go ranting about a company that serves the same purpose as us? Why are we giving free marketing for them? Isn’t that plain stupidity?

Having a great competitor like CCL is a beacon of light for us; they serve as an example of great future that lies ahead. They inspire us. They keep us improving and striving for greater heights. There is nothing worse than a complacent and stagnant company enjoying the perks of a monopoly, am I right?

Respecting and loving CCL doesn’t mean that we want to copy them. Though our offering includes many similar traits we still feel that UTI delivery is so unique not even CCL can match it. But let's face it: we are small and have only a few years of history. CCL is huge and has experience of 30 years.

We got to work our way to a status where CCL will write something like this about us in the future. On that journey there’s no point fighting. Though word “strategy” originates from the war terminology, we don’t want a war with them. We support them, because they are on a good cause!

If you know of any small or medium size company that shares our passion for strategy and/or leadership development let us know! We are ready to learn from them, share our wisdom with them, network with them and look for mutually beneficial partnerships in the future.

Let all flowers blossom.