You know, previously we were called Innersense Inc. It was a well-performing company, but way too serious for us. Our colors were shades of brown and our approach was strictly professional. Boring! Innersense made too much sense. Thus Unleash Talent Inc was born.
Starting out with a new name, identity and brand can be a burdensome process. “Un… what?” people would say. Still we stuck to our decision to make this baby work.
Once we were discussing what kind of feeling people should get in dealing with us. Ruki said we should be seen as the new kids on the block (not the band!); rascals of strategy and leadership with fresh thinking and funky approach. He knew I love football so he picked a player from my favorite team Portugal saying that we should be seen like Christiano Ronaldo; someone who breaks the conventional norms of the game and uses his creativity and skills for the whole team’s benefit.
I loved that metaphor. I still do. And I’ve come to understand that though we are facing tough competition from both leadership trainers and strategy consultants, we are highly unique and worth every penny the “spectators” and “clubs” are ready to invest in us.
Using metaphors and vivid language is one of the requirements of strategic leaders who wish to influence others and get them on board. It’s a leadership skill that can be learned. Of course some people are more prone to using visual language but anyone who wishes to pep up their communication can take it as part of their repertoire.
We are currently collecting a storytelling tool that helps us to cover a wide variety of leadership issues and thus enhance our trainings. If you have a good story to tell, please e-mail it to us! It can be factual – from your own life – or completely fictional story that delivers a point that every leader should know.
What about the pants? That’s for you to figure out.
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